02.24
So Trent Reznor decided to break with tradition and release a new Halo (presuming it’ll be a Halo) after only 2 years and 1 single since the last album. This time around, it’ll be called Year Zero to be released on April 17, 2007. It’s supposed to be a concept album and it is already generating more buzz than any Lost plot.
So for the first time ever, I think viral marketing actually worked on me. That’s right, I’ve sworn that marketing would never work on me but all of the buzz around the internet has made me desire this album even more than beforehand. This album sounds like either it has been planned for quite some time or Trent has employed an army of people to get the word out.
So here’s the deal. YearZero.com first revealed a couple clues, a sequence of numbers in the form of 24.xx.yy. Then people started finding related websites with similar clues. Eventually, YearZero.com released the video advertisement featuring The Presence, where people spotted “/0024″ in the white-noise film bands. That basically told everyone what the next album covert art would look like, since the filename is a dead give-away. Various other sites have cropped up following this post-apocalyptic theme. Here’s a nice description of the story so far:
The year is year zero. Most dates end with 0000 or something similar. When referring to the past, the years are in negatives. Example: Thirteen years prior to 0000 is listed as “-13 BA,” or “Born Again” (we think), as that would work with the negative sign before the year. It is now proven that year zero itself is actually year 2022, as indicated by the image located here (hint: look to the left of the first image, it’s slightly hard to see!). This makes the year 2007 actually become -15 BA.
- Parepin, found on the first discovered site, is a drug used in the water system and drinking supply of the general public. Its first use was said to combat all disease, though there has been no proof of it. The Administration added it to the drinking supply to both combat disease and reduce the risk of any kind of biological attack on the people; however, many citizens are reluctant to believe this. Discontinued use of the drug reveals clarity of thought, which the government claims is paranoia. Things are not as they seem.
- Opal is a new drug distributed commonly in liquid form. This is supposedly “the new crack,” as it is cheaper to distribute and more widely available. According to many underground news sources, this drug’s main distribution source is America itself. Opal is said to be a religious experience for many people. Also, many will remember a song called “Head Like a Hole (Opal),” eh?
Consolidated Mail Systems has a professional description of the drug. This implies that its name is “opal” because the color is distinct and black.
This sound clip details various things about the drug. People are arguing whether it’s Trent or not speaking at the beginning. Later in the file is a Colombian woman, which Triple_A has lovingly translated for us:Colombian woman wrote:
when i was a girl things weren’t easy, but now it rains and rains. we haven’t even dried the coca leaves and then they left. they say its because of global warming. 2 years ago the river took my brothers house, it took my brother his wife, my nephew, and the baby girl. we found her covered with mud and when she dried out she resembled ashes. last year was difficult but the men who by the coca leaves told us to grow what we could. and we did it and they they took it. we waited and we waited and then finally they told us that they could not pay us. because nobody wants to by coca leaves. *baby crying in the background* (talking to it) shhhhhh… there there pretty girl. this year the rains returned and we could not grow anything. now the people say that nobody will buy the coca leaves, its not worth anything to anyone. in Bogotá they only want OPAL. they buy OPAL in the United States and they bring it to Bogotá… OPAL- The Presence. You guys remember that old song “The Wretched” and how the singer says that “God himself will reach his arm through,” right? Welcome to reality. The Presence seems to be this gigantic arm pushing through the sky onto the ground. On various websites dealing with the new concept, it is stated that sightings of the Presence can be attributed to many different things, whether it be the new drugs Opal or Parepin, a quasi-religious experience, and many others.
Then there are about a dozen or so websites that have this look and feel and all seem to reference some over-looming government abuse of power, rebels, and some link between The Presence and the Parepin drug. It’s crazy like this and if you actually check out all of the sites, read all of the released material, and read between the lines by viewing the source files, you’ll find that this is probably one of the most interesting internet marketing campaigns ever.
So far, people have been busting out the spectrograph all over the place with the songs and the white noise in the teaser video (as can be found by the posts in the ETS forum). There was a clear effort to assemble all of these clues in the spaces outside of casual observation. My hat is off to Trent for his marvelous artistic work and I want to thank him for me wasting several hours looking and finding such clues in these spaces. Hell, I even called the phone numbers that have been found and try to solve the cryptograms that were found with the 24.xx.yy reference numbers. After playing with the numbers enough though, I’m starting to think that they are actually pre-YearZero dates that would be akin to using the negative BA dates. For example, 24.3.3 would be March 3, 2024. This is only a possibility, but until Trent gives us more details, it’s all speculation. The story has be speculating like crazy and I hope that he never really reveals everything so that there’s always going to be something to ponder.
You can follow the latest details by checking out this forum posting or the associated wiki. I will be pre-ordering this album the second it goes on sale.



